Way back in the dinosaur age, circa 1980 or so, when I first started Chiropractic College, my education was all laid out for me, step-by-step, a brilliant curriculum. Courses all layered and positioned in sequence.
Our class at that time was only 36 people, so instead of us going from room to room, we all sat planted in one room all day and the professors came to us each hour (except for the clinical or anatomy classes) Everything was orchestrated with perfect precision, planning and thought. Nothing was left out. Every topic layered on the last one to create a rich, textured education and skill base.
We had to wear ties for Anatomy Lab
Take our first quarter anatomy lab for example. We were assigned to be in teams of 6, each team assigned to one actual human body (cadaver), someone who courageously donated their body to science. It was a reverent, haunting experience to say the least, especially in the beginning. Some people fainted, some literally got sick, others were in a kind of shock. Our anatomy professor was decidedly brilliant, yet a bit strange in that he required us to wear ties every class as a sign of respect for the dead, even the women. But, I digress…
So, in our first quarter we dissected the skin, muscles and bones… all the limbs. Then, the 2nd quarter, the same blessed being lay awaiting us again to discover all her internal organs. Twelve weeks systematically removing each organ layer by layer. Challenging, yet learnable. Then, the last quarter… our little lady, bless her heart, remained eternally patient as we got to the final precious layers, the brain, spinal cord and nerves. Each class was like this, step-by-step.
Now, wouldn't you think something as "trivial" as a darn blog would be easier than Chiropractic College? Hhmmm. Now, don't get me wrong, Chiropractic College was VERY challenging and comprehensive. 7-8 years of intense scientific training and clinical work resulting in an extremely rewarding and significant purpose and career. (I'll tell you my story one day in a future post, why I'm not in practice anymore)
So, why am I telling you this questionably unrelated snippet of trivia in a story about blogging?
Why so many people struggle with online marketing and blogging for business
–> All the training and life experience in the world don't mean diddly squat in the online marketing / blogging world! <–
Any type of intelligence, education, life experience, pedigrees, degrees or initials after your name doesn't bring you any kinda' happiness if you're trying to setup your first WordPress.org blog on your own! The online training world is a maze of trillions of bits of info in a fairly random explosion. The step-by-step curriculum is as elusive as the Loch-Ness Monster.
Yes, I know all about the easy, free blogs… Blogger.com and WordPress.com etc. I've had those before. Easy, point and click, drop and drag. Instant gratification. You can easily be set up, posted and published to the world, in an hour!
So why on earth would someone chose to put up a WordPress.org blog and what's the diff?
OK, here's the scoop.
TWO types of blogs, HOSTED and SELF-HOSTED
One is a dream, the other can be a nightmare if no one shows you exactly how to do it. What I've found in years of studying and using marketing strategies in my businesses is that it can be very challenging to find someone to train you who tells you THE WHOLE STORY!
Hhhmmm, now why wouldn't someone tell you the whole story?
1. They don't KNOW all the details of what they are teaching
2. They've never done it in real life, they've only studied it.
3. They don't want any competition (ie may not really WANT you to succeed)
Now, I'm not sayin' the good guys aren't out there, they are. They can just be darn hard to find. My job is to get you in front of the ones who you can trust to help you learn to market your business online to MASSIVE SUCCESS and to deliver top quality, accurate, complete info to you myself as well. Info you can count on and trust.
So, back to WordPress… why would you choose the nightmare one, you might inquire?
Well, there are pros and cons to both.
On the "self-hosted" blog, it's like you own the property your home sits on. No one can ever tell you what to do, nor can they kick you out.
On the "hosted" blog, it's like you're renting the land your house is sitting on. No yard maintenance or upkeep. Cool, but they CAN kick you out at any time. If the host ever finds your material not to their standards or guidelines, they can shut your blog down with no warning. So, all the brilliant articles you wrote, all the comments and thank you's you got, all the 1000's of fans following you, the great search engine optimization and Alexa ratings you've attained can all be GONE, BYE-BYE, Zippidy-do-dah vanished in an instant and you can't get it back. EVER.
Does it happen very often? Don't know. But it DOES happen.
But, again, they are EASY and QUICK and FREE TO SET UP.
Here are a few of the most popular places you can go to get your free blog hosted:
WordPress.COM (as opposed to SELF-HOSTED WordPress.ORG)
and probably 100's more places
If you're not sure you're going to be a blogger for the rest of your life, start with the easy hosted one.
* TIP – make sure you BACK UP all your posts and documents on your hard drive. You'd hate all that create work and creativity to be lost.
How to decide which one?
The key differentiating factor between deciding on SELF-HOSTED vs HOSTED is your intent and your budget. If you're just doing a little blog for friends and family or are just starting blogging for your business and are not sure if you're going to stick with it, HOSTED is for you.
A HOSTED blog if free to set up and run. If you go with a HOSTED blog, you'll have a couple monthly expenses, your hosting account and your email marketing software and autoresponder program (unless you have another autoresponder system to plug them into already) to capture the emails of your visitors and have automated emails sent to them.
But, if the thought of blogging to the world every week, sharing your insights and wisdom, growing a loyal community makes your hair stand on end with excitement, like it does for me, then a WordPress.org SELF-HOSTED blog is for YOU, baby! I'll teach you how to do it. Not just the how-to's, but the why-to's and the behind-the-scenes scoop!
Next post, I'll tell you why in heaven's name you might want to PAY to have a blog and sweat out the process of setting up a WordPress.org (SELF-HOSTED) blog. Stay tuned!
Committed to making it easy, fun and profitable for YOU!
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